IDo Marketing Results
Howey Mansion Social Media Strategy
The Howey Mansion wanted to increase its wedding and event content while still communicating the history of the Mansion. To achieve this, we focused Howey’s IG content on weddings while keeping historical content to IG stories and Facebook. We also made the IG feed more aesthetically pleasing and increased video content.
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By using analytics to tailor the content on our IG to images and videos that followers respond to, we increased the follower count by 149% in under three years.
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By both creating and sharing high-quality and engaging reel videos, we were able to increase video views by 53%
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Our Instagram strategy has caused an 81% increase in clicks to our website i.e. an increase in potential clients looking for more information to book.
Casa Feliz Digital Campaign
To increase summer bookings and communicate our discounted rates, we launched a digital ad on Facebook for Casa Feliz. The ad brought in 186 new leads.
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Due to our advanced targeting techniques, the ad garnered 70,000 + impressions.
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The ad was clicked on 1,840 times.
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During the duration of the ad, Casa Feliz had a 47% increase in website traffic.
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With only a $925 investment, the ad produced 165 leads.
A Chair Affair Social Media
We revamped A Chair Affair’s social media strategy by aligning their content with what their followers want to see. Previously, A Chair Affair shared primarily static images many of which highlighted website content such as new blogs. We both dug into their analytics and tested new content to find that CEO-focused videos and event videos would perform the best. Our findings allowed us to create content that exponentially outperformed their previous strategy.
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We improved their content by using analytics, engaging in regular testing, and hosting content days each month. These efforts led to a 197.8% increase in likes, showing that our data-driven approach worked very well.
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Their engagement also skyrocketed. We produced content that our audience not only "liked" but also commented and shared.
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We were able to identify top performing content buckets and create reels that related to each bucket. In doing so we created not only engaging content but content that exponentially outperformed previous content. For example, one of their reels had over 30K views, liked 352 times, and shared 90 times.
Casa Feliz Website Design
In 2017 our team redesigned the Casa Feliz website to better capture the beauty of the venue and increase marketability. We used several SEO tactics to improve search and went with a light and airy design that allowed the venue photos to shine.
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On average, Casa Feliz’s website brings in 3k website visitors each month.
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Because of the vital SEO tactics and social media strategy we implemented, the Casa Feliz website has 1k organic website clicks each month.
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Website traffic is nice as long as it results in leads. We got those too! The Casa site brings in an average of 173 leads each month.
Arthur’s Catering Branding
Our CEO, Shantel Campbell, joined Arthur’s in 2015, executing everything from brand collateral and content creation to digital advertising and social media management. During her eight years at Arthur’s, the company’s revenue grew from 7 million to 10 million due to its excellent food and service, a strong digital presence, and branding.
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In 2018 Shantel partnered with Push marketing agency to redesign the Arthur’s website. She worked with the Arthur’s team to guide the site's creative direction which included an overhauled venue section, a new case study page, and an interactive team page. Website traffic has increased by 44% since the redesign.
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By utilizing Instagram's latest features, producing engaging content, and keeping up with changes in the algorithm, Shantel increased Arthur’s follower count by an average of 108% year after year.
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Over her seven years at Arthur’s, Shantel has helped the company secure 20+ awards ranging from the Orlando Business Journal’s Best Places to Work award to Catersource’s Event Supplier of the Year award.
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Shantel secured and facilitated placements in Catering Magazine, News 13, and Fox News.
Orlando Wedding and Party Rentals Content Creation
OWPR wanted to create more engaging IG content to showcase its brand, culture, and new products. We were able to achieve this by heavily focusing on entertaining reels, all of which were directed, shot, and edited by our team.
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By incorporating more engaging content that suited the OWPR audience, we increased the number of followers by 44% in less than two years.
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By incorporating reels into the IG social media strategy we were able to increase engagement by 56%.